Quarterly Analytical Report: Q1 2026
Platform: ak035 Career Guidance Tool | Period: January 1 to March 31, 2026
The Pulse
CV Tools Outpaced Guidance Requests Twenty-One to One
Pre-writing check: Data sourced from user input, API activity reports and AdSense reports. Tool trend: Users asked for CV help far more than career direction. The gap tells us what people need right now.
Who Showed Up
Nine users completed career guidance profiles this quarter. Gauteng led with five. KwaZulu-Natal and Limpopo each contributed two. Six held Bachelor’s Degrees. Two held certificates. One held an Advanced Diploma. All nine said yes to relocation or remote work.
What the Platform Recorded
- Total page views: 4,184
- Total impressions: 5,879
- Total clicks: 170
- Mobile drove 3,151 page views (75.3%)
- Desktop accounted for 1,009 page views (24.1%)
- Tablets added 24 page views (0.6%)
- Peak day: February 26 with 195 page views
Plain Language Guide to Our Metrics
- Page views: How many times someone loaded a page on our platform
- Impressions: How many times have ads appeared on screen
- Clicks: How many times users tapped an ad
- Active View Viewable: The share of ads that actually appeared in the visible part of a user’s screen. A score of 0.51 means 51% of ads were seen. Higher scores mean better visibility.
- API requests: How many times have users asked the system to run a tool like CV builder or career guidance
A Real Moment From the Data
A user in Katlehong finished their profile at 12:54 PM on a mobile device. Lunch break access. Home data limits restrict evening usage. This pattern repeated across Gauteng entries. Mobile-first design is not optional. It is essential.
Another user in Richards Bay searched for work for over two years. They listed data capturing and research skills. They still sought career guidance. Qualification does not equal clarity.
What This Means For You
If you need a CV today, we have built tools for that. If you need direction for tomorrow, we mapped pathways for that, too. The data shows most users start with the CV. That is okay. We meet you where you are.
The Breakdown
Pre-writing check: City of Tshwane and Ekurhuleni showed activity. Peak traffic clustered in early and late February. The API gap signals user priority for immediate job tools over exploratory guidance.
Where Activity Concentrated
City of Tshwane (Pretoria) saw two profile completions. Ekurhuleni (Germiston) recorded one. eThekwini (Durban) added one. Gauteng municipalities accounted for 55.6% of submissions. Personal names stay private. Towns and districts guide our location tracking.
When Usage Shifted
February 4 recorded 170 page views. February 26 hit 195, the quarter’s highest single day. Both spikes fell on weekdays. Mobile access dominated evenings. Desktop sessions clustered during business hours. Sunday mobile usage peaked between 12 PM and 3 PM local time.
What We Learned
Users requested CV tools 827 times. Career guidance queries totalled 38. That is a 21 to 1 ratio. People prioritise immediate job tools over exploratory planning. This makes sense. When you have searched for over a year without responses, a CV feels urgent. Career direction can wait.
What This Means For Partners
Ad impressions fund free access. Higher visibility scores mean more users see the tools. Mobile optimisation drives reach. When we improve load speeds for high-end mobile devices, we serve more users in data-constrained areas.
Your Next Step
Visit our free online career guidance tool at ak035.co.za. Take the career assessment. Your completion adds to the research. Your data helps us improve the tool for the next user. Share the link with a peer who needs direction.
What We Will Do Next
- Track which CV tool features users engage with most. Target: identify the top 3 features by usage count by the end of Q2.
- Monitor job search duration trends to flag users searching beyond 12 months. Target: connect 30 per cent of long-term seekers with tailored resources by the end of Q2.
- Remove resources that are not used (they will be moved to legacy.ak035.co.za)
Visit our main page for our CV tools, online career guidance and job-seeking resources: ak035.co.za
View our reports: ak035.co.za/reports
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